SociologicalYOU

SociologicalYou (SY) is a digital introductory sociology textbook written by two sociology professors from Texas Christian University (TCU). The business started when a large publishing company dropped their book, but, being passionate about it, the two decided to go into business together and publish their textbook independently.

There are many competitor books out on the market. Professors are having a hard time getting students to read their textbook and students are having a hard time engaging with their textbooks. To increase reading rates of pre-class text, SY created a gamified digital textbook. As students read, they perform exercises which grant them points. These points, in turn, grant them access to things like study guides and practice exams.